Many businesses find success in retaining customers through newsletters sent via email. Others just fall flat on their face and are constantly being ignored by having their emails placed aside. Unless you prefer the latter, here are some controversial methods that will likely cause you more pain than gain.
Personalizing your emails is a good way to cater to their personality types. What you shouldn’t do, however, is to over-personalize your emails. You need to cater to the recipients taste. A vegetarian isn’t going to be in the same class as a steak connoisseur.
The inclusion of video, audio or even pictures is a great asset and will provide your recipient with a visual or auditory medium from which they can draw upon. If you have missing tags and continuously lack in the design department, don’t expect there to be an increase in subscriptions. If you are lacking proficiency in HTML, you can look into hiring a professional service to take care of it for you.
Most importantly, don’t make promises that you can’t keep. This will not only anger your subscribers, but your business will be associated with the title of dishonest. For example, if your customers expect a gift that was announced in your last newsletter at a certain time, follow up with it and make sure that they have access to it. Sometimes it only takes one error – even if it’s out of your hands – to ruin the chances of successful leads.